The American Red Cross commissioned a redesign of its logo — the iconic red cross from which the non-profit draws its name — to give itself a more modern look. The new logo isn't that different from ...

There's a reason you can't resist the siren call of the McDonald's logo or the Coca-Cola logo. What is it about these company signs that make people stop in their tracks? They share a common color: ...

Add Yahoo as a preferred source to see more of our stories on Google. In and Out Burger sign - Jon Hicks/Getty Images There's a science happening right in front of our eyes as we walk down the ...

McDonald’s. Arby’s. Wendy’s. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript of ...

The color associated with a brand, such as its logo, can sway how people perceive the ethics of its environmental actions, a new study finds. “What we’re finding is that color biases the way consumers ...

Bird designs can cause controversy – just take a look at the new Twitter logo. But the controversy around the new CD Projekt Red logo is one backlash that I just can't fathom. The Polish AAA game ...

You're currently following this author! Click to unsubscribe from email alerts. Red Hat has given its classic "Shadowman" logo an update after nearly 20 years — and it comes as the software company ...

This isn't the first time that a Star Wars logo has been red. Return of the Jedi was the first Star Wars movie to have a declarative red title treatment, and that was replicated during the promotion ...