Facebook has been ranked the top advertiser for return on investment on both Android and iOS. This is according to mobile marketing platform Singular, which studied the 30-day ROI over 1,000 ...

Marketers in the social business world are learning that Facebook ads are better at increasing awareness than producing direct return on investment. This is troublesome for many companies who measure ...

Ad spending on Facebook has mostly bounced back after slumping from March to May this year in the wake of the Cambridge Analytica scandal, according to a C3 Metrics analysis provided to Marketing Dive ...

A new report by Nanigans, an ad platform based on optimization for ROI, states that retail advertisers who have campaigns on Facebook have experienced a 152% ROI in 2013, on average. This is almost a ...

In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Advertisers can now link their app to Facebook by simply entering ...

If you’ve been in Social Media for the last three to four years, you’re well acquainted with the controversy and skepticism surrounding Social Media ROI: lots of debate about what it is, does it exist ...

Marketing on Facebook has been one of the hottest topics in the digital marketing industry for the last several years. Regardless of the measurable value, brands have been in a virtual arms race with ...

Measuring the total return on investment of a business’s Facebook efforts–including contests and other promotions–with any sort of accuracy is tricky. There are lots of variables to consider and many ...

Nothing will move your social media marketing campaign further down the field than a strategy informed by solid numbers, and no single barometer tells you more than ROI. Why? Because you not only want ...