If you're in the market for luxury goods, then you must know that they generally don't come cheap. If that luxury good is a Rolex watch, then this realization hits harder in 2026 than ever. On January ...

The luxury watch world didn’t wait long to make its first statement of the year. As 2026 begins, Rolex, Audemars Piguet, and Tudor have quietly but decisively raised prices across their collections, ...

Asking prices for Rolex's soon-to-be discontinued GMT Master II in steel are nudging towards $30,000 on the secondary market.

This year’s Rolex news comes via WatchPro, which scooped the details on Rolex’s latest price increase via a leak of the brand’s 2026 U.S. Master Catalog, which sets the recommended retail prices for ...