SAP outlined the details behind its CRM push, which is aimed squarely at Salesforce and its various clouds.

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader ...

Knowledge of SAP CRM architecture, including BOL/GenIL, Middleware, and UI development (SAP Web UI/Fiori). Hands-on experience with SAP CRM modules like Sales, Marketing, and Service. Familiarity with ...

SAP's cloud computing revenues have topped €1 billion in a quarter for the first time, prompting the company to make bolder plans for markets like CRM. The European software giant said cloud ...

SAP is the market share leader in the CRM, ERP, and SCM spaces, according to three reports from Gartner Dataquest. Gartner, which has traditionally measured market share in terms of new license ...

Although the launch of SAP S/4 HANA has propelled the company’s growth in the cloud domain in recent quarters, it still has a way to go before competing with Salesforce’s market penetration.