As a revenue leader at large and small technology companies, I’ve spent the last 15 years attending a lot of quarterly board meetings. These meetings take countless hours to prepare for and can create ...

Direct sales and sales promotions are two major components of the promotional element of marketing. The marketing mix outlines four critical strategic marketing elements -- product, place, price and ...

While the two terms are often used interchangeably, advertising and sales promotion designate different parts of a business's marketing strategy. Advertising has to do with building brand recognition ...