B2B selling is complex, requiring companies to connect with multiple parties provided by targeted sales leads, and to clearly showcase their value.

CRMs are ubiquitous in modern business, with 91 percent of companies with more than 10 employees using them to support their sales and marketing teams and improve their chances of winning new business ...

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. For businesses that want to drive better results from their sales and marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Businesses often invest great resources in acquiring licenses and implementing sales CRM and ...

Marketing CRM software is a sales solution that specifically aids businesses in creating and managing lead generation and nurturing through digital or in-person campaigns. Campaigns and strategies you ...

Freshsales is a cloud-based CRM popular for its advanced sales tools and user-friendly, customizable interface. It’s part of the Freshworks suite—a broader platform offering solutions for customer ...

Customer relationship management (CRM) software is a business tool used to organize and automate data in a handy all-in-one hub for your team to use. That’s right, you can ditch the file cabinets and ...

Nimble Tops Customer Satisfaction in Sales Intelligence and CRM 3 Years in a Row SANTA MONICA, Calif.–(BUSINESS WIRE)–July 19, 2017– Nimble, the pioneer of Social Sales and Marketing CRM, has been ...

Customer relations management software can help your business grow by managing many sales processes, from lead scoring to enhancing long-term customer relationships. A January 2010 study by the ...

OptifiNow announced the implementation of its high-tech customer relationship management (CRM) platform with nonqualified mortgage (non-QM) lender Arc Home LLC on Tuesday. The platform offers a new ...

Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help businesses see how the CRMs stack up.