Salesforce.com wants marketers to know its paid media pitch extends well beyond the confines of social media now. On Wednesday, it revealed buyers can now activate CRM data for ad buys across mobile ...

The marketing clouds were heavy with ad tech this week. On Wednesday, Adobe uncorked its self-serve programmatic platform. On Thursday, MediaMath and Oracle hooked up. And of course, Salesforce is ...

Salesforce's Super Bowl 59 ad pitches an AI agent that understands your preferences and aims to make life a little easier. THE AD: Salesforce’s Super Bowl 59 ad shows a drenched Matthew McConaughey ...

Salesforce wanted to get viewers involved in their 2026 Super Bowl commercial, but not everything may be going according to plan. The software company aired an ad during Super Bowl LX Sunday featuring ...

Are you a print subscriber? Activate your account. By Josh Greenberg - 25 min 59 sec ago By Lindsay Rittenhouse - 57 min 39 sec ago By Ad Age Staff - 1 hour 52 min ago By Ann-Christine Diaz - 3 hours ...

Salesforce.com is always keen to push the social business agenda, and its latest report tackles advertising on the world's largest social network: Facebook. The purpose of the report from Salesforce's ...

Tech didn't just star in Super Bowl ads this year — it stumbled. While the stakes are high for advertisers, some glitches aren't always a bad thing.

Jimmy Donaldson, better known as YouTube creator MrBeast, tweeted in late December that he’d been “sitting on an amazing Super Bowl commercial idea for years” and was looking for a brand willing to ...