“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

Inspired by the beautiful typography-centric logos of Japanese cameras in the 70’s and 80’s, design firm Antrepo re-imagined the logos of tech companies by stripping them down to their essence. What ...

With 2024 dominated by sleek aesthetics, the ‘demure’ trend and fast-paced consumer attention spans, brands across industries have been leaning towards minimalism. This shift toward simplicity is more ...

With its characteristic slickness, Squarespace has teamed up with the Noun Project to give small businesses a tool to make their own logo. And it’s good for designers too. Since the company first ...

I’m sure I’m not alone when I say that simple logos are the best kind of logos. If you don’t agree, consider the world’s top 100 brands, according to Interbrand. In the universe of logos it is widely ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

One of the best ways to attract and engage customers is with a solid, understandable logo. Logos are the shorthand version of a company's message to customers—a simple way to share the company's ...

Many band logos are hugely famous – everyone recognises The Rolling Stones' tongue and Nirvana's smiley face. They're on T-shirts, merch, and if you see them on a news story, you'll know which band ...