Hyram Yarbro is expanding his multichannel influence. Known by his social media followers as “Skin Care by Hyram” and by the New York Times as “the Gen Z Whisperer,” Harbro has teamed with podcast ...

Glossier, the beauty brand recognized for its minimalist approach to skincare and cosmetics, today announced a strategic ...

If you’re familiar with the YouTube, TikTok and Instagram skin care communities, then you’ve likely crossed paths with the “Gen Z Skin Care Whisperer,” Hyram Yarbro. With over 4 million YouTube ...

How could we not see it coming? Beauty YouTuber Hyram Yarbro, known around some parts of the internet as Skin Care by Hyram, is officially launching his own skin care brand! Hyram’s video content has ...

In They’re Lit, Elite Daily highlights the men, trans, and nonbinary creators in the beauty industry who are busting through antiquated gender boundaries and proving beauty is, and always will be, for ...

"Suited for acne-prone and sensitive skin," according to the brand, this serum includes a variety of "nutrient-rich ingredients" that "work together overnight to help reduce the appearance of ...

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Following countless videos, skin care how-tos, and more than a few well-intentioned hot takes, skin care influencer Hyram Yarbro is making the jump from your screen to your bathroom counter. Known to ...

In less than a year, Arizona-native Hyram Yarbro has amassed over 6.8 million TikTok followers and his #HyramApproved skincare recommendations have a devoted following among Gen Z and millennials.