Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

The recognition highlights #paid’s innovation across social engagement and end-to-end creator collaboration workflows NEW YORK CITY, NY / ACCESS Newswire / December 9, 2025 / #paid, a leading ...

Based on Emplifi’s “State of Consumer Branded Social Media Engagement” report, these twelve data points could help to guide ...

In today’s fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share social posts about BMO.

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Snapchat, WhatsApp, YouTube, and Instagram are running high-profile campaigns—ranging from brand films and creator spotlights ...

For years, MFA was a mostly web-based problem. Now, gen AI has supercharged the made-for-advertising model, and it’s ...

Most companies these days are using social media to connect with consumers and market their products and services. Advertising on the biggest social media platforms has become table stakes for brands, ...

As social media evolves, so should your social media marketing budget. Changing trends and platforms may mean putting some advertising dollars behind your campaigns and investing in creative talent to ...