Long-form content can showcase true expertise, demonstrate value and build trust with consumers, but getting audiences to engage with it in real time can be challenging.

Back in 2017, Meta openly listed autoplay on its “roadmap” to keep Instagram users glued to their screens. Snapchat’s Discover and Stories do the same — rolling content nonstop — and when TikTok hit the U.S., it arrived with autoplay baked in from day one.

Providing physicians with tools to minimize the risks associated with sharing information via social media will help to improve the distribution of information and avoid privacy violations. Technology, including social media, continues to shape modern ...

Your brand needs a style guide to ensure that everyone who posts on your social media platforms speaks in one voice and tone. A social media style guide will help ensure your audiences recognize your brand, regardless of the social media platform they go to.

Struggling to keep up with the demands of managing multiple social media profiles? You’re not alone. Many businesses face the same challenge, but there’s a solution: Sprout Social an all-in-one social media management platform. This guide by Manizha ...

Social media is a powerful tool we use to post timely and relevant information to keep our audiences informed. It provides commanders with an effective tool to achieve their communication objectives and assists them with meeting the information needs of ...

Most Americans love YouTube, a new study reveals. According to the Pew Research Center’s latest social media report, 84% of Americans use YouTube, while 50% use Instagram and 71% use Facebook.