What qualifies as a "good" social media audience growth rate? To find out, TrackMaven examined full-year 2015 social media follower data for 26,965 brands across a wide range of industries. The ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

23% are using social media analytic tools. 7% say they integrate social media into their marketing activities. Companies also struggle to gauge the effectiveness of social media. Asked to identify the ...