Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

A report from B2B marketing agency and media connection ... How should a brand that has been building a strategy on social media for the last decade reevaluate what they’re doing?

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

Social media is ever-evolving. Businesses can harness its power by understanding their audience, crafting content, and ...

New SMB founders prefer social media marketing, results of a survey by digital marketing platform Constant Contact reveal.

In today’s highly competitive digital space, Malaysian businesses are realising that piecemeal marketing just doesn’t cut it ...

Two new MU Extension publications, which are available for free download, help business owners take on social media with a ...

In a fireside chat, Fernando Fernandez indicated his intention to move to a 'social first' marketing strategy, says Warren ...