Social listening has been a major marketing strategy in the recent years, but primarily for larger brands. It's not that smaller businesses didn't need it -- the price point just didn't make much ...

For businesses evaluating what is the best social listening and brand monitoring tool with sentiment analysis, BrandMentions is positioning itself as the definitive answer. The company today announced ...

Marketplaces need the best possible infrastructure and framework to incorporate social media monitoring into their surveillance programs. Billions of people use social media regularly, and many spend ...

Norton expands monitoring to fight rising data breaches and scams, but small businesses must act fast to benefit from alerts.

With more than 850,000 followers of RNZ social media accounts and hundreds of thousands of comments a month, the task of monitoring them is increasingly time consuming and difficult to do effectively ...

NEW YORK — Dealers and automakers now can obtain a better sense of what customers are saying about brands and vehicles through social networking Web sites. J.D. Power and Associates launched a new ...

Hearsay's cloud-hosted application is designed to help businesses plan and roll out their social media presence on sites like Facebook and Twitter Hearsay, a startup founded in 2009, is launching a ...

Today, brand monitoring tools ensure that your products and services sit right with your targeted customers. But best of all, it guarantees valuable data to plan your next strategies and improve your ...