On the hunt for the latest and best SEO books in the industry? Check out these recommended reads in local SEO, entity SEO & more.

Here’s how to build a winning social media strategy in 2025, whether for your clients or your own business, in just four ...

Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.

Shopping hit record numbers this holiday season. Here's how small-business owners can invest in social-media marketing to take advantage of the rush.

Social media is changing the way writers are promoting their books. Author Rebecca Makkai talks about her decision to take a break from writing the blurbs commonly seen on the backs of book jackets.

How to create a social media marketing strategy Social media marketing works like other forms of marketing as far as defining goals, identifying a target audience and creating content.

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

In some ways, social media has given the literary world a new life, by providing a new place to grow, evolve, and thrive. The numbers are muddy, though.

Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies.

If you're on social media, hostile comments are almost inevitable. Learn how to cope with negativity before it overtakes you.

Kamala Harris has hit the ground running, working hard to shake off Biden's social media strategy. Her revamped socials, featuring memes and celebrity endorsements, appear targeted at Gen Z ...