Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Do you want to see more results from your social media marketing? The top social networks can be a great source of traffic, with millions of active users logging into one or more social networks daily ...

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox ...

Research from HubSpot notes that video-first marketing, audience personalization, and conversational engagement will remain core drivers of success for brands on Facebook in 2025. These trends are ...

Having trouble generating leads with your social media posts? We asked experts for the common reasons organizations' social media efforts fail. With over 3.2 billion social media users globally, it's ...

How can a small business approach customers? In recent seasons, we have explored how small businesses can attract customers using Inbound Marketing. Inbound marketing involves creating content in ...

Just under one-third (31%) of the Interbrand Top 100 Brands have created Tumblr accounts, according to a recent report by Simply Measured. Just when you think you get social, it changes again. (That's ...

In mid-June, when computer maker Dell announced it had earned $3 million in revenue from using Twitter, a popular micro-blogging site, the Internet and blogosphere were all atwitter about the news.

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

Yahoo in recent days has launched two social networking efforts--Mash, a social widget type site, and Kickstart, which is designed to be a more professional networking site. What exactly is Yahoo up ...

Piggybacking on its recent decision to step back from targeted Facebook ads, Procter & Gamble continues to reach out to niche groups on other platforms, such as with a Twitter party that invites ...

To stay ahead of the social networking curve in 2008, interactive marketers should put brand monitoring in place, focus on objectives over technologies, and go for speed over perfection in ...