Southwest Airlines has already made several high-profile changes for its customers over the past several months, ending its beloved "bags fly free" policy and scrapping its longstanding open-seating policy. Now, the airline has confirmed yet another major change for its customers.

Southwest Airlines' signature boarding style is being replaced with zoned groups and customizable seating perks.

Starting Jan. 27, Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

Southwest passengers will soon buy assigned seat tickets as the carrier ends decades of open seating and other perks in the company's bid to save revenue.

Just two months after ending its long-standing “Bags Fly Free” policy, the airline has announced when it will roll out assigned seating — a significant shift from its traditional boarding process. For decades, Southwest used a first-come, first-served system, along with free checked bags, that set it apart from its competitors.

Southwest Airlines no longer includes two free checked bags for all fares. Here’s who still qualifies, how much fees cost, and how it compares to other airlines.

Southwest Airlines officially announced Monday that its open seating policy will end on January 27, 2026. Passengers can begin selecting specific seats starting July 29, 2025, for flights departing on or after the January implementation date.

Southwest Airlines wants to make it easier for you to get status in its Rapid Rewards program.. Beginning Jan. 1, it’s lowering the threshold to qualify for A-List and A-List preferred status.