Discover how corporate sponsorships work, their marketing benefits, and how they differ from philanthropy. Learn examples and ...

In the intricate landscape of career progression, mentorship has long been touted as essential. However, professionals seeking significant advancement need something more powerful—sponsorship. This ...

In January 2022, MoneyGram became the title partner of the MoneyGram Haas F1 Team, a racing team competing in one of the most technologically advanced sports in the world, the F1 World Championship.

From youth rec leagues to school-based programs, the sponsorship of youth sports is experiencing one of the most significant transformations I’ve seen in my career. For years, mom-and-pop shops and ...

For more than 17 years, Ekaterina Myrcha has worked at the intersection of entertainment, marketing partnerships, and sponsorship strategy. Throughout her career across fintech, telecom, sports, and ...

Eight AI partnerships signed in six months. Williams runs Claude. McLaren runs Gemini. Red Bull runs Oracle. The 2026 regulation overhaul has turned the paddock into one of the largest live commercial ...

As a new era of space exploration and development unfolds — one with far more private-sector investment and leadership — the potential for rapid growth is promising. National security, deep space ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

Are you a print subscriber? Activate your account. 37 min 43 sec ago By Parker Herren - 1 hour 54 min ago By Ad Age and Creativity Staff - 3 hours 54 min ago By Will Johnson - 4 hours 24 min ago By ...

The growing internationalization of elite sport has increased the burden on sports teams and properties, many of which have turned to major logistics companies to assist in their operations. This, ...