Discover how corporate sponsorships work, their marketing benefits, and how they differ from philanthropy. Learn examples and ...

Public support for the LGBTQ+ community by corporations has become politically risky, public relations expert says.

Mirella Vitale, SVP Marketing, Communications & Public Affairs at ROCKWOOL Group, has 15+ years as an influential global B2B branding leader. The events of the last 14 months caught us all off guard.

Sponsorships can help close the wage gap, especially for black and Hispanic women, a new PayScale report showed — but often, white men receive sponsorship more often and benefit more from sponsorship.

The following is a guest piece written by Nicole Greene, vice president analyst in the Gartner Marketing Practice. Opinions are the author’s own. The 2026 FIFA World Cup will be one of the biggest ...

Think back to the last time you watched a major sporting event on television. How many brand logos did you see in the opening credits alone? If you were paying attention, probably several. In fact, it ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Name, image, and likeness, or NIL, has redefined college athletics in the past three years.

The pandemic-inspired digital transformation combined with pent-up demand and the unifying nature of sports led to more effective sponsorship campaigns in 2020 than in 2019—among those willing to ...