The Wake County school system will be guaranteed at least $100,000 a year from the agreement with National Amateur Sports.

Sponsorships and sports have gone hand-in-hand for a long time now. It’s seen everywhere, from NASCAR and Formula One cars plastered with the names of sponsors to the excitement and massive financial ...

Deloitte's Scott Mager shared his thoughts on evolving CMO roles, AI, sports sponsorships, and tech to enhance branding and ...

Atte "Alejandro" Suominen is the Founder and CEO of PADEL1969 - the premium Padel brand. Padel is from Acapulco since 1969. Picture this: It’s 2012, and Felix Baumgartner is standing at the edge of ...

Sports sponsorship contracts traditionally focus on category exclusivity and entitlements while overlooking data sharing language. However, with the rapid evolution of data usage in the industry, ...

The deal will put the logo for Bulovas Restorations, a Ronkonkoma-based fire and water damage resolution company, on ...

Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a handful of companies capitalizing on this niche measurement gap. It ...

From youth rec leagues to school-based programs, the sponsorship of youth sports is experiencing one of the most significant transformations I’ve seen in my career. For years, mom-and-pop shops and ...

In truth the cost of sponsoring the PDC Premier League sees it become a short term launching pad for new brands or those ...

Discover how corporate sponsorships work, their marketing benefits, and how they differ from philanthropy. Learn examples and ...

B SPORTS, a next-generation sports media platform, today announced its appointment as Main Sponsor of Pertamina Enduro VR46 Racing Team for the 2026 ...