When Sprite hired an ad agency to work on the brand in the late 1960s, it created an identity with green labels to emphasize the green bottle—which the brand had used since it launched a few years ...

Sprite is betting on the adage that it pays to be green — but perhaps not appear green. The colorless, lemon-lime-flavored drink, perhaps best known for its distinctly green-colored packaging, ...

ATLANTA -- Sprite is retiring its green plastic bottles after more than 60 years. Coca-Cola said Wednesday it's changing the packaging from green to clear plastic beginning August 1 as part of broader ...

Sprite is ditching its iconic green plastic bottle in favor of more sustainable clear bottles, its parent company, The Coca-Cola Co., announced Wednesday. It’s a major change for the bubbly lemon-lime ...