Starbucks made some major changes to its long-standing loyalty program last month.

Starbucks Rewards is no longer “a coupon book,” CEO Brian Niccol said. “We had to stop doing all that discounting. This ...

Starbucks is shutting down its Coffee Loop pilot program on April 30, shifting focus to its newly overhauled three-tier Starbucks Rewards system. The closure ends a limited digital punch-card offer ...

Add Yahoo as a preferred source to see more of our stories on Google. Starbucks customers will see its rewards program shake up more than a Brown Sugar Shaken Espresso. The global coffee chain ...

close up of man holding a large Starbucks cup in one hand and a smartphone in the other - Herryssnt80/Shutterstock Starbucks fans, hold onto your Stars: come March 10 ...

Starbucks (SBUX) customers are accepting a lot more these days. The coffee giant revamped its rewards program, as Modern ...

Starbucks is revamping its loyalty program and one of the new twists is that you can keep your rewards stars from expiring. The revamped program will launch on March 10 with three free membership ...

Starbucks posted its strongest quarter in years, with revenue up 9% to $9.53 billion and net income surging 33%, driven by CEO Brian Niccol’s focus on loyalty over discounts. The redesigned rewards ...

Starbucks is making some major changes to its rewards program starting next month, and customers are not happy about the changes. The changes include the introduction of new member levels, changes to ...

Early data shows the coffee chain's new 60-star redemption option has become its most popular, with more than a quarter of ...

Starbucks is launching a new tiered loyalty program with Green, Gold, and Reserve levels. The new program offers varying benefits based on the number of Stars earned, including different Star earning ...