NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

Patient engagement platform PatientPoint has launched Audience Builder, a precision-targeting tool designed to improve diversity in point-of-care marketing. Audience Builder uses medical claims as the ...

Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. Still, many ...

In September, the Federal Trade Commission issued a report on data privacy that addressed ad-targeting practices and the need for further regulation. Marketing Daily caught up with GumGum CEO Phil ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

The financial world is observing increasing shifts in investment strategies, and Jefferies offers a compelling approach in targeting the burgeoning ...

Data misclassification has become too common during a time when technology like artificial intelligence (AI) and quantum computing can sort through triggers, signals and computational analysis in ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

Lululemon continues to gain popularity with teens, although the retail brand is not directly targeting the demographic. Lululemon has benefited as leggings replace jeans as teen girls’ favorite ...