Canadian-singer The Weeknd will showcase his talents when he takes the stage at the 2021 Pepsi Super Bowl Halftime Show on Sunday, Feb. 7. The Weeknd, whose name is Abel Makkonen Tesfaye, said he’s ...

Announced last year, Pepsi has now released an ad for The Weeknd‘s upcoming NFL Super Bowl LV halftime performance. Highlighting how everyone loves “Blinding Lights,” the teaser shows an array of ...

NEW YORK (AP) - The Super Bowl is still about a month away but the ad blitzes are already starting. Pepsico plans to promote the halftime show it is sponsoring in a TV ad airing Saturday. The ...

Z, Adele, Cardi B, and Dolly Parton have never performed at the Super Bowl halftime show.

Even though Pepsi hasn’t sponsored the Super Bowl Halftime Show since 2022, parent company PepsiCo has maintained a strong presence at the big game, using ads in recent years to launch a revamped ...