Sweden is the quintessence of Nordic charm, and on a trip to Sweden, visitors will find a combination of the country’s medieval heritage and modern attractions. The country is recognized for its ...

Ikea, it’s Bolmen calling. They want their name back. The town behind Ikea-speak for “toilet brush” is actually taken from a divine lake in southern Sweden, ringed by trees, nestled in the country’s ...

Bolmen: your toilet brush. Toftan: your trash can. Misterhult: your bamboo lamp. Those exotic-sounding names that IKEA gives your household products are familiar words to Swedish speakers – often, ...

In a country where dynamic cities harmoniously coexist with stunning natural landscapes, Sweden unfolds like a tapestry of unforgettable destinations. From the mystical glow of the Northern Lights to ...

Stockholm is a must-visit destination with beautiful architecture, delicious food, and friendly people! During our 48 Hour Getaway to Stockholm, we saw some of its top attractions, hidden gems, and of ...

Bolmen: your toilet brush. Toftan: your trash can. Misterhult: your bamboo lamp. Those exotic-sounding names that IKEA gives your household products are familiar words to Swedish speakers — often, ...

Sweden is a place with space – a place to be inspired – a place where nature sets the tone – a place to taste the difference. This campaign is part of the collaboration between the Nordics and Visit ...