Got a swimming pool? For the past several years, a site called Swimply has proposed to help you rent out that pool by the hour to people who want to host a pool party or simply swim in a private space ...

When I pulled up to Carol’s pool in Staten Island, there was no sign and she was waiting for me on the front porch in reflective aviator glasses and flip-flops. Her two-story house looks like most of ...

Years ago, startups called Uber and Airbnb changed the way Americans thought about taxicabs and hotels. An app named Swimply is attempting another paradigm shift. This time, the subject is swimming ...

If your house has a swimming pool, you might just be sitting on a gold mine. Thousands of people are renting out their pools for big bucks on Swimply—an online marketplace for hourly rentals of pools ...