Consumer protection advocates fear that the folks featured in a new Aladdin commercial might not be friends like me. As Disney prepares to celebrate the musical’s fifth year on Broadway, Cinevative, a ...

The American Cancer Society has thought up a new kind of advertising — uncommercial. Called “Athletes Against Cancer,” the campaign is a series of cigarette testimonials in reverse. “I don’t smoke,” ...

Testimonials make your marketing materials seem believable to potential customers. When a real person in a real community states that he was happy with your service and your product, customers may ...

Commercials make me laugh, even when that's not their intended purpose. I particularly enjoy the informercials that show the frustrated guy who couldn't imagine living without his Snuggie or Rotato.