Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many businesses still rely on weekly circulars to drive foot traffic even though a large ...

Plai, a startup founded by former Big Tech advertising specialists, is transforming the advertising process with the first Text-to-Ad Creation software. Plai customers have seen a reduction in ad ...

Texting may be the best marketing technique for the digital age: It’s quick, direct, cost-effective, and can be easily personalized. “It’s really the fastest way from Point A to B,” said Marc Hansen, ...

Did you know that 98% of text messages are read within two minutes? In a world where email inboxes are overflowing and social media algorithms are unpredictable, text messaging remains the most direct ...

Text message ads sent through smartphones are booming in North Korea, with users receiving over 10 commercial messages a day.

Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better than some of the old-school methods. But hey, it’s not all sunshine and ...

Be honest: If you were an adult in 2007—the year the number of texts sent first surpassed the number of phone calls made—did you ever imagine we'd still be using our dexterous primate thumbs as a ...

The speed at which social media and the internet moves means that agencies increasingly need to create and generate content faster and more frequently than ever before. In particular, video content ...

Kontera, a San Francisco company that helps online publishers scans for key words in articles on their sites and then matches them real-time with relevant “in-text” ads, has raised $10.3 million in a ...