The unscripted series features Jessica Alba, will.i.am, Gwyneth Paltrow, and Gary Vaynerchuk as advisers to app developer hopefuls. Apple has released the trailer for its first ever original show, ...

Apple has dropped the first trailer for Planet of the Apps, its reality competition series aimed at finding up and coming app developers. In the series, contestants have 60 seconds on the escalator ...

We’ve covered Planet Of The Apps before, but with the uncomfortable feeling that somehow, some way, Apple was messing with us. Come on, a reality show about pitching apps to Will.I.Am? And that sense ...

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Mobile advertising startup AppRedeem has just launched App Trailers, a new product that rewards you for viewing videos about mobile apps. The service, available here from the iTunes App Store, doesn’t ...

It seems that everything these days is getting shorter. Tweets, Vine, and Snapchat all show that quick, even ephemeral experiences are increasingly desirable. And we’re even beginning to see that with ...