Levi's this week said it is expanding sales of its premium Red Tab merchandise to 500 Target stores by the end of next year and has also returned its budget Denizen line to the mass merchant's racks.

Levi Strauss has won a trademark battle over a small patch of red cloth stitched into the seam of the rear trouser pocket on its jeans. The company took legal action in Germany against a Swiss firm, ...

Bartle Bogle Hegarty took over Levi's Red Tab advertising in 1993. All the garments in the range carry the Red Tab trademark, the most famous of these being the 501, which had come to dominate ...

Levi customers in Poland, Ireland, and Denmark have now gained access to the programme's exclusive benefits with Switzerland set to join the roster in June. Since its inception in 2020, Levi’s Red Tab ...

Denim giant Levi’s is aiming to strengthen its DTC-first strategy, with the expansion of its member scheme, Levi’s Red Tab™, introducing it into four new European markets. Consumers in Poland, Ireland ...