One of the most comprehensive studies into media sharing and consumption habits in the United States and Germany reveals that file-sharers buy 30% more music than their non-sharing counterparts. The ...

Word-of-mouth marketing is a powerful tool, and it is no different for mobile gaming. In fact, according to the user-acquisition experts at Applifier, word of mouth is how most people find new games.

Brands do a lot of boasting about the number of followers, likes, and shares they garner on social media. But while the ability to prove visibility and popularity is nothing to sneeze at, how can a ...

The heat is being turned up on the company representing the producers of “The Hurt Locker” as it wages a wide-ranging litigation campaign against illegal file sharing. Jon Harrison, an accused file ...

Another important subset of users is those who very actively engage with news on the site – the 12% who often post or share news stories (including posting their own content directly to a news ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. In my ...

President Bush likes to project the swashbuckling image, but this week it was the folks over at the Justice Department who formed the posse to go after the evildoers -- the ones on the Internet. In a ...

There's a big report out about file sharing and the dangers (or not!) that it poses to the music and film industries. The basic point that most of the reports about it are picking up is that those who ...

A comprehensive report published by the Dutch Institution for Information Law and CentERdata reveals that compared to the rest of the population, file-sharers are more likely to pay for movies, books, ...

In a speech yesterday before a summit organized by the US Chamber of Commerce, NBC Universal CEO Jeff Zucker was quoted as proclaiming his industry and legislators are jointly losing the war against ...

Drawing on a major study of Dutch file-sharers, Prof. Nico van Eijk of the University of Amsterdam concludes, “These figures show that there is no sharp divide between file sharers and others in their ...