There is lots of sensible stuff in the articles and books. However, there is a theme across them that is most explicit in Corporate Purpose: Why It Matters More Than Strategy. It reminds me of the ...
This, by the way, is a core problem manifested in the popular strategy tool called the OGSM—which stands for Objectives, Goals, Strategy, and Measures. As I have discussed before in this series, P&G ...
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It’s time to rethink corporate purpose
The hype train on corporate purpose keeps steaming down the tracks. I have written about it before and tried to be positive. But I feel the need to be more constructively critical. If everyone has ...
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