TikTok reshapes music discovery with viral short-form hits TikTok and other short-form platforms have become central to music discovery, propelling songs from viral snippets to global chart success.
When musicians hop on the phone for an interview with GO!, they’re usually either at their home or they’re hurtling down a highway toward their next show. Or in the case of Olive Klug, they’re … both.
Several Afrobeats songs have enjoyed viral TikTok moments that rocketed them to global success. TikTok is particularly popular for being a global music marketplace where over 1 billion users robustly ...
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