Entrepreneurs fret over packaging and a host of other details as they get started, and then leave one of the most important aspects as an afterthought. The sad truth is that the right name can ...

A woman inside her small business studio is seemingly contemplating about ideas using a laptop and while writing on sticky notes. You probably have lots of creative ideas for your business name. You ...

A business name not only represents the company's mission and values but also plays a significant role in how it is perceived by its target audience. Recognizing the challenges that entrepreneurs and ...

Successfully planning and executing a conference or event requires a business team to consider both the macro and micro ...

You probably have lots of creative ideas for your business name. You may even have chosen a favorite. But naming your business involves far more than just thinking of a name you like. A good name will ...