Fluoride in toothpaste has been shown to strengthen tooth enamel, making our chompers more resistant to acids from plaque and bacteria that cause tooth decay. Researchers from King’s College London ...

Texas Attorney General Ken Paxton is investigating two leading toothpaste makers over their use of fluoride, suggesting that they are “illegally marketing” the teeth cleaners to parents and kids “in ...

Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken Paxton expressed concern that its marketing of fluoride could harm parents ...

Colgate-Palmolive, the company that owns several toothpaste brands sold nationwide, is squeezing out a new marketing plan for its packaging and advertisements after two Texas politicians — and U.S.