Apple’s internal playbook for rating digital assistant responses has leaked — and it offers a rare inside look at how the company decides what makes an AI answer “good” or “harmful.” The leaked ...

On Saturday, June 28th, it appears that another significant Google Search ranking update occurred, although Google has not confirmed it. There has been significant search ranking volatility and ...

Google's Danny Sullivan says that all their ranking systems, including AI search, reward content that is written for humans.

It's been almost ten days since I last reported on a Google search ranking update. Well, I had to stop the streak and cover what I've seen over the last 24 hours or so. It appears that the volatility ...

Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for developing a ranking signal. The ...

Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update. AI Overviews are now less likely to cite pages that rank in ...