NEW YORK—Ampersand has announced the availability of its Total TV Measurement solution for advertisers and agencies. The solution offers brands as well as local advertisers the ability to unify and ...
Total TV advertising impressions in 2022 from linear, streaming and local programming were down 3.5% versus the year before to 8.0 trillion, according to iSpot.tv. Although impressions dipped for ...
Total TV station revenue -- advertising and retransmission business -- will sink 7% to $37.6 billion, according to estimates from S&P Global Market Intelligence. Much of the decline will come from ...
Aiming to future proof measurement in the constantly evolving TV landscape, GroupM, WPP’s media investment group, has launched Total TV Measurement. Developed by Finecast, the addressable TV solution ...
NEW YORK—After dipping to record lows in August, traditional TV viewership gained ground in August, as broadcast and cable each bounced back to combine for 50.6% of total TV usage, according to ...
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