These days companies and corporations are all about their “brand” – features and imagery that come to the minds of consumers and clients upon hearing their name. For example, Coca-Cola, Apple, Disney ...

Submitting a trademark is a way to protect your intellectual property. Learn how to submit a trademark properly, how it ...

Opinions expressed by Entrepreneur contributors are their own. A brand is the mental or emotional image of your business or product that automatically appears when someone sees your company’s name, ...

When should you apply for a trademark for the name of your startup? Do you own a logo that you paid a freelance designer to make? Frank Taney (@scarylawyer) of South Jersey law firm Taney Legal ...

If you’re planning to start a business, naming it will be crucial to developing your brand. A name represents who you are and what you do and can be a powerful marketing tool. But once you’ve settled ...