In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

The traditional marketing funnel has been transformed by the creator economy, and yet the “Wild West” era of creator marketing is already over. Over the past decade, experimental social media ...

In previous articles, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. We also looked at the effects of ...