Sales and marketing teams are trying all different approaches, but whether they flip the funnel, turn it, or "bop it" (the choice of my nine-year-old), the traditional funnel doesn't properly reflect ...

With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...

You may have heard that the traditional marketing funnel is dead ... We will now use Google Analytics to see which channels are assisting in and closing sales in your funnel. Doing so will help you ...