As we enter a hypercompetitive era, it is more important than ever to sell in order to stay ahead of the competition. The rapid growth and advancement of technology have not only made our lives easier ...

Solomon Thimothy is Founder and CEO of OneIMS, where he works with clients to develop customized and effective marketing strategies. To continue reading this content ...

The traditional sales model doesn’t always make sense, so focus on service instead of sales. Build trust, resulting in more referrals and long-term relationships. As entrepreneurs, you know how ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

If you have kids, you may know the Bop It! game. If you don't... picture a portable gaming unit (a joystick of sorts) that tests your reaction time when performing a series of commands. Those commands ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Marketing and sales teams have spent years trying to perfect the art of the traditional sales funnel. In this model, prospects enter at the top of the funnel and move seamlessly through distinct ...

Your business depends on customers and the relationships you build with them. You must understand how your marketing messages reach and impact customers and prospects to raise and maintain brand ...

Both sales and marketing teams drive revenue, but there’s a long history of disjointed strategy and competition that needs to be overcome — here are three ways to get these teams to work together. The ...

Whether you have a brick-and-mortar or online business, you must attract visitors and convert them into customers. This means you need a robust sales strategy. Most small business owners use the sales ...