Forty years later…it still hits like a truck. The loss of Optimus Prime remains one of the most talked-about moments in franchise history. Hasbro is leaning into that shared experience with a playful, ...

“To all the loyal fans, we hear you, and we feel your pain,” says Hasbro. To make up for “making you cry at the movies 40 years ago,” the company’s going on an apology tour that also involves you ...

Now that Transformers: The Movie is celebrating its 40th anniversary this year, Hasbro has decided to make an apology.

The Movie, Hasbro has officially confirmed that this year’s anniversary celebrations are an “apology tour” featuring the film’s return to theaters. Hasbro’s Alyse D’Antuono (Vice President, Global ...

Transformers apologizes for Optimus Prime's shocking death in The Transformers: The Movie, kicking off a year-long 40th anniversary celebration.

Hasbro marks Transformers: The Movie 40th anniversary with playful Apology Tour, fan events, new collectibles, livestream reveals, and heartfelt tribute to Optimus Prime’s lasting legacy ...

Hasbro is commemorating the 40th anniversary of The Transformers: The Movie in 2026 with ‘The Apology Tour’, a year-long ...

Following a brand-new release, it's now clearer than ever that Transformers' new franchise has the potential to surpass ...

Hasbro has announced that Transformers: The Movie will return to theaters as part of a 40th anniversary celebration dubbed the “Apology Tour.” The yearlong event honors the 1986 animated film, ...

A yearlong celebration includes new Studio Series figures, a Matrix of Leadership replica, and a global “Apology Tour.” ...

Skybound , Image Comics, and Hasbro have announced the first-ever hardcover edition of the two comic adaptations of The ...