Microsoft and Yahoo provided this week an update on their plans for their sales-ad partnership. Last summer, the pair announced that, post-regulatory approval, Microsoft would be providing search ...

Amazon’s first global, integrated advertising campaign to promote its advertising business reveals a subtle yet powerful change. The campaign clearly highlights a shift in the company's name from ...

Microsoft and Yahoo have deferred talk of mobile advertising in previous discussions about the search transition. But now it has been made clear that mobile will transition at the same as the PC, and ...

Yahoo hopes to entice the mobile dev community with a suite of tools around app monetization, ad buying and search served through the Flurry SDK. The man leading that charge is Prashant Fuloria, Yahoo ...