Google's latest shopping feature makes Cher Horowitz’s computerized closet a reality. The new virtual try-on tool within its "AI Mode" search option lets users see how outfits look on photos of ...

For years, big tech companies like Amazon and Google have been trying to make virtual try-ons engaging to encourage consumers to shop more online. Startups also tried to solve for inspiration and fit ...

Google announced on Thursday that it’s launching a new AI feature that lets users virtually try on clothes. The tech giant is also rolling out updated price alerts and teased an upcoming feature that ...

At Google I/O 2025, the tech company announced a ton of new AI features, and one of the most interesting is a virtual clothing try-on tool. Almost as soon as the feature was released, users started ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Shopping used to be simple. You walked into a store, tried on jeans, and decided in 30 seconds if they made your butt look weird. Today? Most of us shop online for everything — including clothes — and ...

Warby Parker will sunset its home try-on program by the end of the year, executives said on a call with analysts Thursday. The news came as the retailer reported Q2 earnings. The eyewear company said ...

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