Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Forbes contributors publish independent expert analyses and insights. I cover female entrepreneurship, visibility, and personal branding. Most companies agree that brand awareness is a top priority ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in ...

Diabetes drugs make up one of the biggest selling and most competitive markets in the pharma world. According to market research by Precedence, the global Type 2 diabetes market was just under $30 ...

Every company has different goals and objectives when it comes to marketing. In my last post, I started to break down HW Media’s findings from a recent survey conducted with SOAR Performance Group to ...

It’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. This guide offers some helpful tips to help you boost your brand’s ...

It’s not just the addictive scrolling machine that your Gen Z kids, nieces and nephews can’t stop talking about. It’s the social media platform with the most opportunities to “go viral.” As of May ...

Could 2012 Super Bowl Spots Double Their Impact as iAds? Nielsen data suggests that iAds on Apple's iPhone and iPad may be twice as effective at conveying their message to consumers than TV ads for ...