Unity Software leans into AI and ad tech, linking Create and Grow to boost developer productivity and monetization as Vector and data signals reshape targeting.

The promise, problems, and developer concerns explained.

Unity has been front and centre for a growing number of games developers for years now and their big bet on the implementation of AI as the way to seal the deal and power ahead has been no secret. Now ...

Unity, the global game engine and monetizationplatform, said that its Unity 6 platform will launch in 2024 with AI innovations and platform updates. The company for crafting and nurturing real-time 3D ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

The long-running Unity vs Unreal Engine debate is intensifying in 2026 as AI integration, pricing models, and hardware demands reshape the game development landscape. Unity remains dominant in mobile ...

Unity is pressing on with its push into AI development tools, announcing at today's Unite event that Muse is now in early access. Despite the debate surrounding the use of artificial intelligence in ...

Unity Technologies, an American video game software development company, has recently introduced an open beta of its artificial intelligence (AI) tools for developers using Unity 6. The new product, ...

Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

Unity Software Inc. (NYSE:U) offers a platform used to deploy, develop, and scale games and interactive experiences across ...

Unity 6, the latest version of the pervasive video game engine, launches globally today, October 17, and with it Unity hopes to put what’s been a disastrous year behind it. Embattled Unity ended 2023 ...