A new study from Game Oracle's Head of Product and Data demonstrates the negative effects the use of AI can have on sales ...

Former Dragon Age lead writer David Gaider has said generative AI is a "virulent plague" that shouldn't be used in game ...

Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

Ali Mirsaidi is a partner at the international law firm Perkins Coie and a member of the firm's Digital Media, Entertainment, and Gaming practice group. This article is part of AI Week. Over the past ...

EA executive Laura Miele, the president of enterprise development at the publisher, has commented on the role of AI in game ...

At GDC 2026, Google trumpeted Gemini-powered games, but the industry still hasn't found must-have uses to win over players and developers. David Lumb is a managing editor for the mobile team, covering ...

Far Far West publisher Fireshine Games has made it clear that they won’t work with developers using AI. However, there’s a limit to what they will and will not accept. Generative AI has become a major ...

The use of generative AI has been controversial across several industries, but especially in the world of gaming. While some executives are excited about the possibilities that come with the ...

Sony's PlayStation Studios are automating work steps in video game development with AI tools. This is intended to “unlock ...