Marketers use augmented reality and virtual reality primarily for entertainment industry stunts, but programmatic AR and VR advertising are showing early signs of life. The Finnish mobile games ...

Having launched VR support for No Man’s Sky (2016) back in August, Hello Games is nearly ready to launch the latest update to the open-world sandbox game, which is slated to include a mess of ...

Today, OmniVirt is expanding its platform to provide a monetization solution for Virtual Reality Inventory. While previous announcements and case studies from OmniVirt have called out work with The ...

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

While in stealth, Vertebrae worked with Lionsgate on a custom VR ad for the upcoming Blair Witch film. The partnership shows not only the great interest in VR from production companies and marketers ...

Postal 2 VR was announced for modern VR platforms with revamped gameplay. Postal 2 VR retains the original game's ...

The use of a virtual reality device significantly improved depression and anxiety in patients with cancer preparing for radiotherapy.

Sony launched the PS VR2 headset back in February of 2023, with a lot of confidence in its success. That hasn't materialized into actual huge sales numbers, however, and today a rumor claims the ...

The largest camera and video rental company in the U.S. is going airborne. On Thursday, Lensrentals announced the addition of drone and virtual reality cameras to its equipment list. Photographers and ...

The big picture: Sony has reportedly paused production of its PlayStation VR2 virtual reality headset as unsold inventory continues to pile up. Last year, NAND flash makers found themselves in a ...