Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages 18 and ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

It’s hard to believe, but until now, professional cheerleading wasn’t a real path for even the most elite athletes. But now, Varsity Spirit is rewriting the playbook with the launch of the first-ever ...

Grissom High School's varsity co-ed cheer team just achieved a significant milestone by winning its first national title.

MEMPHIS, Tenn. (WMC) - The Memphis-based Varsity Spirit, a division of Varsity Brands, who is one of the renowned organizations in cheerleading and dance is launching the Pro Cheer League. It will be ...

BIG RAPIDS — A Northern Michigan University adding to their varsity sports programs for the first time in decades. Ferris State University adding the cheer and stunt program this school year, taking ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

Greenwich High School's varsity cheerleading team is the 2025 Fairfield County Interscholastic Athletic Conference champions. The team earned the title over runner-up Danbury and third-place Stamford, ...

The high school varsity team won in the Class 3A division. The middle school team won in the junior high division.