Citations: Nordhielm, Christie. 2002. The Influence of Visual versus Verbal Priming on Affective and Cognitive Response to Emotional Advertising Appeals. Journal of Consumer Psychology.

In a study of the efficacy of subtle verbal and nonverbal conversational priming, the majority of 90 participants who watched either a video or live performance of a magician performing a card trick ...

Pick a card, any card. It's a staple of traditional magic tricks. But if you choose the 3 of diamonds, chances are you may have been "primed" by the magician to pick that card without even being aware ...