Walmart is resurrecting the sunny-yellow smiley face in its marketing, saying it hopes it will add spark to its “Everyday Low Prices” positioning. But that simple smile masks an increasingly complex ...
Wal-Mart wants to trademark the yellow smiley face image for use in the United States retail sector. The retail giant uses the smiley face on uniforms and promotional signs. A Frenchman who claims the ...
Price signs are shown at a Wal-Mart store in a Las Vegas file photo from May 16, 2006. (AP Photo/Jae C. Hong, File) FAYETTEVILLE, Ark. • Wal-Mart is reviving its yellow smiley image to be the face of ...
Wal-Mart Stores awarded its new communications and lobbying chief $3 million in restricted stock and nearly 169,000 options. Wal-Mart, Bentonville, Ark., hired Leslie Dach from public-relations firm ...